In recent years, the number of people considering relocating to rural areas in Japan has been increasing. Research on relocation and settlement suggests that migrants to rural areas may play a key role in managing the area, and migration is seen as important in addressing the population decline and economic decline of rural areas. However, a national opinion poll showed that 70% of urban residents who wish to relocate to rural areas stated that the condition for relocation was that they had a job that would allow them to maintain their livelihood. Furthermore, those who wish to relocate wish to work in various jobs, such as manufacturing services and agriculture. In other words, securing diverse employment is important to promote relocation to rural areas.
One way to secure diverse employment in rural areas is to attract businesses. In Minamiboso City, Chiba Prefecture, located on the outskirts of the Tokyo metropolitan area, the authors have conducted research and studies focusing on attracting businesses to public facilities that have become vacant due to the consolidation and closure of public facilities caused by mergers and population outflow. As a result, it became clear that small businesses have been established in vacant public facilities thanks to the efforts of prefectures and municipalities. On the other hand, it was found that small businesses need to be creative in how they secure human resources to survive. One way to do this is to use local resources, such as older adults and people with disabilities, as well as foreign technical trainees from outside the area.
Given the above, this study focuses on employees at workplaces where people hoping to relocate to rural areas are likely to find work, and by understanding the working and living styles of these employees and analysing the potential for employment in rural areas, it aims to obtain suggestions for promoting relocation to these areas.
The survey subjects were employees of a small business in a vacant public facility in Minamiboso City that has employed many employees for many years. The small business employs 100 people, and interviews were conducted with a total of nine of them: three Japanese men, three Japanese women, and three foreign women. It revealed: (1) employees were in their 40s–60s; (2) some households included handicapped individuals or children; (3) some employees preferred manufacturing jobs; (4) others valued regular schedules for life-work balance; and (5) employees enjoyed socializing, creating, and leisure activities linked to Minamiboso’s natural environment and culture.
From these results, the employment potential in rural areas can be considered as follows: (1) manufacturing jobs are vital for mature adults with social handicaps, and (2) resilience through local natural and cultural resources. While Japan promotes compact cities and networking, not everyone thrives in urban areas. Rural areas like the study’s focus serve as a social safety net. To sustain these areas, small-scale businesses providing a life-work balance are crucial, requiring national and local government support.